d e t e k t o r i n t e r n a t i o n a l · 3
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WWW.DETEKTOR.COM · THE GLOBAL SECURITY MAGAZINE · PRODUCED BY AR MEDIA INTERNATIONAL AB · NO 3 · SEP/OCT 2018
Publisher´s comment
What is it all about?
Security technology market
Fire detection and suppression
market to reach $179M by 2022
The voice of the security technology industry
Will AI video analytics add `Real
Intelligence' to video surveillance?
Business news
Siemens Building Technologies
acquires Building Robotics Inc
Product news
Aperio extends electronic access with no cables
IFSEC 2018:
Cyber security, AI and Chinese dominance
Interviews:
· Willem Ryan,
VP, Global Marketing, Avigilon
· Alistair Enser,
President for Global Products, Stanley Security
FOCUS ON
AI A REVOLUTION OR AN
IMMATURE TECHNOLOGY?
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2018-08-29 10:53
Lennart Alexandrie, Publisher
What is it all about?
T
hings are not what they used to be in the secu-
rity industry, someone told me recently. He
was right. There has been a lot of change over
the years and, as an owner of a local security
installation company, he has experienced the
changes step by step.
"It's hard to keep up with the development,"
he said, adding that he felt a great relief from the
fact that he is soon to be retired.
So what changes was he referring to? What is
it all about?
The end of the cold war may have been one
important trigger for the subsequent changes
in the security industry, especially in Europe.
The political will to create conditions with less
obstacles for trade between countries are for sure
another factor. Furthermore, a stunning develop-
ment of communication technology has been
crucial for the globalisation and the changes we
have seen in the security market over the years.
Globalisation has opened up markets for
exporters and increased the competition in mar-
kets where local brands were clearly dominating
before. A good example of this is the intruder
alarm system segment where local brands
dominated in many Western European countries.
Then North American brands like DSC, Ademco
and Detection Systems took over in competition
with Israeli brands like Visonic and Electron-
ics Line to mention a few strong exporters.
With Electronics Line as an exception, all these
export-based manufacturers are today merged
into multinational diversified conglomerates
and contributed to a more consolidated global
security technology market.
In the access control market, local brands are
still relatively strong, partially through a more
conservative approach to the market where pro-
prietary solutions help to keep customers out of
reach for other suppliers. However, the demand
for integration with third party systems is on the
rise and an increasing number of open platform
systems will create challenges for these more
traditional access control suppliers.
In the video surveillance market, some
Japanese and European brands were dominating
the scene in Europe during the nineties and early
2000s. Among them were Philips (that became
Bosch), Sanyo and Panasonic. Some Taiwanese
companies like Merit Lilin and Vivotek were
strong in the low end-market. The Chinese man-
ufacturers were hardly present in the professional
market at the time. However, with an enormous
domestic market as a base and aggressive pricing
on export products, Hikvision, followed by Da-
hua, have entered the top among manufacturers
on the global video surveillance market.
Another game changer is the IP revolution,
which in itself has contributed to globalisation,
as it has made it far more easier to use and to
integrate different technologies.
The migration from analogue technology
and the trend towards open platforms has also
paved the way for technology-based services in a
way that was not possible before. This, in turn,
has created a demand for business models where
customers pay for specific functions rather than
hardware products and installation hours.
Furthermore the consolidation on the
market, the increasing competition and transpar-
ent offers has led to declining price margins for
suppliers of products and hit traditional distribu-
tors severely.
So what else can change the security technol-
ogy market? Probably politics. With the Trump
administration there is a rising concern for more
barriers in international trade. Not least between
Europe and the United States. A trade war
against China has already been initiated by the
US. This may develop and also have an impact
on the increasingly globalised security technology
market.
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