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Argentinian designer wins
Fermax Art Factory competition
Valencia, Spain
Pastel, an internationally-renowned architect and
mural artist from Buenos Aires (Argentina), has won
Art Factory, the second Fermax Street Art Contest.
His project will adorn the façade of the headquarters
of the door entry systems and control access systems
manufacturer, from September 2018 onwards.
The location of the Fermax build-
ing on a popular street corner of
Valencia has long been a legendary
area for fans of street art. Now,
the artist's contribution to the
1,600m2 façade of the building
will take this area to a whole new
level.
As an artist, Pastel has travelled
the world and amazed interna-
tional fans with his productions,
invading the edges of buildings, fa-
çades, boundary walls and corners
with enormous natural elements
(usually flowers). However, these
plants and flowers represent more
than just decoration: they consti-
tute the symbols and the memory
of the spirit of all things local,
and they aim to create a space for
dialogue between humans and the
urban environment.
Pastel began to produce his
street art in Buenos Aires in 2009,
fast becoming an internationally
sought-after artist that has now
produced work across all five
continents of the world: Paris,
Ostende, Albuquerque, Buenos
Aires, Oslo, Azores, Ho Chi Minh,
Helsinki and Manila.
The choice of Pastel has been
the responsibility of the same jury
that made the previous selec-
tion. The jury was composed of a
representation from the organising
brand, with two representatives of
Fermax (Alberto Maestre, corporate
development director, and Silvia
Dolón, responsible for branding at
Fermax Spain and Portugal) and
Ramón Benedito, the designer of
most of the Fermax products.
The technical part of the
jury was represented by Anna
Dimitrova, cultural manager and
outstanding gallerist who pro-
motes the work of graffiti artists
from all latitudes, together with
Juan Canales and Juan Bautista
Peiró López, professors from the
Polytechnic University of Valencia
who are directly involved in the
development of urban art.
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An example of the winning artist's work in Paris, France.
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