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Special Feature: Intelligent Security Systems
Deep learning takes machine learning
to another level based on neural net-
work principles that impersonate the com-
plexity of the human brain."
1 2 · d e t e k t o r i n t e r n a t i o n a l
Security News Every Day ­ www.securityworldmarket.com
More and more data are gathered by cameras and other security products and
video analytics and algorithms are becoming smarter and more efficient. This leads
to a point where the data can be used to streamline end customers' operations.
Intelligent security systems provide business opportunities
According to the market research
company Omdia, the market
for video surveillance is recover-
ing quickly after the suppressed
demand in 2020 due to the pan-
demic and the revenues will grow
to 31.9 billion dollars by 2025
with a total CAGR of 7.1 per cent
between 2020-2025.
Omdia expects average selling
prices of video surveillance equip-
ment to increase in the short term
because of US-China geopo-
litical tension and supply chain
constraints from the Covid-19
pandemic increases pressure of
vendor margins. However, in the
long term, higher average prices of
network cameras are also expected,
because of a greater adoption of
the network camera products us-
ing AI deep learning acceleration
and inference at the endpoint.
Oliver Philippou, Research
Manager, Physical Security at
Omdia says: "The semiconduc-
tor shortfall driven by geopolitics
and Covid impact has affected all
industries, and video surveillance
is no exception. This disparity
between supply and demand is
expected to last until mid-2022."
Increased efficiency
Another market research company,
Marketsandmarkets, emphasises
that the growth for edge-based
video analytics will be greater than
for server-based video analytics.
New powerful in-built chipsets
in cameras offer higher computa-
tional capabilities at the edge and
more sophisticated video analytics
such as queue management and
heat maps offer new opportunities
for businesses to increase sales and
improve traffic intelligence, ac-
cording to Marketsandmarkets.
Advancements in deep learning
and its integration with the edge
system are also expected to drive
the adoption in the coming years.
Marketsandmarkets writes: "Deep
learning takes machine learning
to another level based on neural
network principles that imperson-
ate the complexity of the human
brain. Earlier, the functionality
was mainly available at server-side
processes, which would require
videos to be decompressed and
processed. Edge-based devices
need external inputs to learn from
before proving as a useful tool
to recognise known objects and
behaviours".
IoT and smart city projects
Marketsandmarkets believes the
rise of smart cities and IoT are
expected to provide future growth
opportunities for the video surveil-
lance market since "modernised
cities require innovative solutions
to overcome long-term security
challenges". The company suggests
that IP cameras with increased
hardware functionality and
utilisation of AI analytics in video
monitoring systems are helping to
deal with the increase in secu-
rity threats worldwide. However,
privacy and security concerns over
video data restrain the market
growth.
The APAC market is expected
to account for the largest share of
the video surveillance market dur-
ing the next five years. Growing
population density in major cities
and investments in smart city
projects are two reasons for this
and the increasing number of retail
chains, small businesses, residen-
tial apartments, and hospitality
businesses, as well as government
initiatives in various countries to
install video surveillance cameras
in public places, such as cities,
schools, colleges, religious places,
and airports, is driving the market
growth.
Marketsandmarkets believes the
increasing population in develop-
ing countries such as China and
India, as well as decreasing costs
of video surveillance equipment,
is creating significant growth for
smart video surveillance solutions.
The use of data
Anders Karlsson, Bosch Building
Technologies Product Man-
ager for security products in the
Nordics, thinks we will see a large
increase in intelligent algorithms
that will be available in the
market. And he believes that the
purpose of many of them will
be to manage organisation and
optimise the operations.
He says: "With traceability
and a proactive flow of informa-
tion, you will know if you need
to reduce staff on a certain day
or add staff to increase sales.
This generates cost savings and in-
creased revenue and the cameras
bring added value."
Until now, Anders Karlsson
believes that the algorithms have
not been good enough and that
a lot of competence and data is
required to succeed. For example,
in retail, the algorithms have had
problems with people using shop-
ping carts and also with assessing
age and gender. In order for video
analysis of business data gathered
from security cameras to really
make an impact, he believes that
the knowledge must increase and
industries must meet and find
new forms of cooperation.
Implementing continuous
measurements of flows and analy-
sis contribute to streamlining the
end customers' operations. But
many people are still relatively
unaware of what can be done
with the help of analysis of data
collected from security cameras
and other security products.
Christopher Åkesson, Sales
Manager Nordics for Milestone
Systems, states that there are
more and more requests for video
solutions outside of the tradi-
tional security applications and
increased business efficiency is the
major gain that end customers
can achieve by using the collected
data more effectively. Unmanned
stores are an example of this and
the fact that video analytics and
perimeter protection in many
places have replaced guards is
another.
A better customer
experience
Stadiums and venues are other ex-
amples of where intelligent securi-
ty solutions can improve not only
security and safety, but also the
customer experience. Genetec ac-
knowledges this and believes that
stadium managers must consider
the whole customer experience:
from parking their car, finding
By Henrik Söderlund