Privacy Policy

This privacy policy describes how AR Media International AB (“AR Media”, “we” or “us”), company registration number 556-393-0170, collects and processes personal data in connection with our websites, services, events, and other interactions with us.

The policy explains which data we collect, why we process it, how long it is retained, and what rights you have under applicable data protection legislation.

AR Media may review this privacy policy and adapt it to legislative amendments, for the way we collect and use personal data, the site features or technical progress. If we make changes to the way we collect and use your personal data, we will note these changes to this privacy policy and update the current date of the changes at the beginning of the privacy policy. Therefore, you should regularly return to this privacy policy to ensure you have the latest version of our policies and our working practices. AR Media will also advise on changes to be implemented in advance. If you do not agree to any of the privacy policy changes, please do not use the site in the future. We ask you to review and consent to the privacy policy changes if you use the site after the date of the changes.

AR Media is responsible for any processing of your personal data conducted by AR Media and responsibility for such processing is in accordance with applicable law.

4.1 In order for you to visit our website, purchase our goods or services or contact us for service or information, we must collect and process personal data about you.
4.2 We collect and process personal data about you when you make a purchase on the AR Media website, sign up for a newsletter, visit the AR Media website or an event organised by AR Media or when you contact AR Media. The information collected from you when booking or purchasing is required in order for you to enter into an agreement with AR Media and to enable AR Media to provide its services and offers.
4.3 We also collect and update your address information through third party address updating services.

5.1 We collect personal data and other information that you provide when using the website. This may consist of your name, address, phone number, and e-mail address. In addition, we also collect non-personal data when you are using the website, even if you do not make an order/reservation that can be linked to your personal data, such as your IP address, geographical data, nationality and password, search preferences on the website and in search engines, which browser you use, information about your computer’s operating system, the version of the application, language settings, and pages that have been shown to you. If you are using a mobile device, we can also collect data that identifies your mobile device, device-specific settings and features, as well as information about latitude / longitude.
5.2 You may provide personal data about others, such as their names and e-mail addresses. Please note that it is your responsibility to ensure that the person (s) you provide personal data about are aware that you did so and that they have accepted how AR Media uses their personal data (as described in this privacy policy).
5.3 Photography and video recording may occur at trade fairs and events organized by AR Media. The material may be used in information and marketing of AR Media and its events, for example on our websites and in our digital channels. We strive to handle such material responsibly and do not publish images that may be perceived as inappropriate or offensive.

6.1 For customers of AR Media

Mainly, AR Media processes your personal data in order to:

• Comply with our obligations to you as a customer, such as the execution of purchases and invoicing.
• Enable general customer care and customer service, such as answering questions and correcting incorrect data.
• Provide information and targeted marketing, by mail, e-mail, and phone regarding AR Media's products and services.
• Manage the customer relationship and provide our services
• Provide relevant information and customised offers in newsletters as well as on the web.
• Improve our customer offering, such as development of services, products and features.
• Prevent fraud and carry out risk management.
• Follow the applicable legislation, such as accounting laws.

The data can also provide basis for market and customer analyses, market research, statistics, business monitoring and business and method development related to the purchase of goods and services.

7.1 AR Media processes personal data in accordance with applicable data protection legislation and bases such processing on the following legal grounds.
7.2 Performance of a contract
We process personal data where it is necessary for the performance of a contract with you as a customer or participant, for example in connection with bookings, purchases, invoicing, administration, order history, and for the provision of the services and events you have registered for.
7.3 Legitimate interest
Certain processing of personal data is carried out on the basis of a balancing of interests, whereby AR Media’s legitimate interest in informing about its activities and providing relevant services is weighed against the data subject’s right to the protection of their personal data.
This may include, among other things:

• communication and customer service related to an existing customer relationship
• distribution of information and newsletters about AR Media’s services, products and events that are deemed relevant to the recipient
• information about similar or related events to those the recipient has previously registered for or attended
• limited analysis and follow-up for the purpose of improving our offering

• the use of analytical cookies
• the use of marketing cookies for the purpose of measuring and evaluating the effectiveness of our advertising campaigns
• the distribution of newsletters or other marketing where consent is required by law

We retain personal data only for as long as necessary for the purposes stated in this Privacy Policy or for as long as we are required to do so by law.

In practice, this means that:

• Data related to purchases, bookings, and agreements are retained for as long as the contractual relationship exists and thereafter to the extent required under accounting and tax legislation.
• Personal data processed for marketing purposes is retained for as long as an active relationship exists or until you object to the processing or unsubscribe from our communications.
• Personal data related to customer relationships is deleted within 1–3 years after the most recent active contact, depending on the purpose and use of the data.
• Personal identity numbers and data that may be considered particularly sensitive, for example dietary preferences in connection with events, are deleted no later than 12 months after they were collected, unless there is a legal obligation to retain them longer.
• Personal data processed on the basis of consent is retained until the consent is withdrawn.

When personal data is no longer necessary for its purpose, it is deleted or anonymized in a secure manner.

We may share personal data with external suppliers in cases where it is necessary in order to provide our services, conduct events, communicate with our users, or fulfill our obligations.

Examples of such recipients include:

• System and platform providers for booking, event registration, forms, subscriptions, and newsletters (for example Zoho Campaigns, Jotform, as well as proprietary solutions)
• Payment providers in connection with payments (for example PayPal and Swedbank). We do not store any card or payment information ourselves
• Printing companies and distribution partners in connection with the distribution of printed publications. In these cases, address information is used solely for production and distribution. In the event of, for example, a change of address, returned mail, or terminated address, updated address information may be returned to us in order to keep our records accurate
• Trade fair and event organizers who handle registrations and participant lists in connection with trade fairs and conferences
• Technical and administrative suppliers who provide operation, storage, and support of our systems

We also use certain digital platforms for communication, marketing, and analysis, such as Facebook and Instagram (Meta) as well as LinkedIn (Microsoft). In some cases, these may involve the processing of personal data.

When we engage external suppliers, we ensure that personal data is processed in accordance with applicable data protection legislation. Where suppliers act as data processors, data processing agreements are in place. If personal data is processed outside the EU/EEA, this is done on the basis of appropriate safeguards in accordance with the GDPR.

You should always be able to feel safe when you submit your personal information to us. In order to avoid unauthorised access, we maintain the necessary physical, electronic and organisational procedures to protect personal data from accidental or illegal destruction, loss or modification through an accident, unauthorised disclosure or unauthorised access. In order to protect transactions with credit cards, AR Media uses Bambora’s external payment service that encrypts credit card information during the transaction.

AR Media is responsible for ensuring that your personal data is processed in accordance with applicable data protection legislation.

You have the right to contact us to exercise your rights under data protection legislation. These rights include, among other things, that you can request:

Access to your personal data

You have the right to receive information about which personal data we process about you, as well as to obtain a copy of this data.

Rectification

You have the right to request that incorrect or incomplete data about you be corrected.

Erasure

You have the right to request that your personal data be deleted if it is no longer necessary for the purpose for which it was collected. In some cases, however, we may be required to retain data by law, for example under accounting legislation.

Restriction of processing

In certain cases, you have the right to request that the processing of your personal data be restricted, for example if you believe that the data is incorrect and an investigation is ongoing.

Data portability

In certain cases, you have the right to receive the personal data concerning you in a structured, commonly used, and machine-readable format and to transfer it to another data controller.

Objection to processing

You have the right to object to the processing of personal data carried out on the basis of legitimate interest. If you object, we will cease the processing unless we can demonstrate compelling legitimate grounds that override your interests.

Objection to direct marketing

You always have the right to object to your personal data being used for direct marketing. If you make such an objection, we will cease that processing.

You also have the right to lodge a complaint with the supervisory authority, the Swedish Authority for Privacy Protection (IMY), if you believe that your personal data is being processed in violation of applicable legislation.

When you visit AR Media’s website, we use cookies. A cookie is a small text file that is stored on your computer, mobile phone, or tablet and is used to ensure that the website functions properly and to collect information about how the website is used.

We use the following types of cookies:

Necessary cookies

These cookies are required for the website to function correctly, for example for security and page navigation, and cannot be disabled.

Analytical cookies (Google Analytics, GA4)

These cookies are used to understand how visitors interact with the website, such as the number of visitors, traffic sources, bounce rate, and page views. IP addresses are anonymized, and the information is used only in aggregated form to improve content, functionality, and user experience.

Marketing cookies

These cookies are used to measure the effectiveness of our advertising campaigns.

All analytical and marketing cookies are set only if you provide consent via the cookie banner. You can change your consent at any time or block cookies through your browser settings. Please note that some features of the website may then function less effectively.

Do not hesitate to contact us if you have any questions about this Privacy Policy, our processing of personal data, or if you wish to exercise any of your rights under data protection legislation, for example to request access to, rectification, or erasure of your data.

You can find our contact information below.

AR Media International
Elektravägen 14, 126 30 Hägersten, Sweden
dataprivacy@armedia.se

This privacy policy was first written in Swedish. We have made an English translation to make it easier for all our visitors to participate. If there are any differences between the Swedish version and the English translation, then it is the Swedish version that applies.